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What's in a Name?

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One of the most frequent questions I'm asked about designing for KOKOON is, "How do you come up with the names of the styles?"
Sometime I can just look at the item and a name will reveal itself, other times it's not so easy to come up with a name that feels right. 
Today I carried on a word association game in my head trying to come up with a name for a new design and the word Savoy randomly popped up in my brain. I think I like the word. But I don't really know what it means so I plugged it into google...and this is what showed up on UrbanDictionary.com:

savoy

a fairly slutty woman who often is too skinny and enjoys being with men of a different race. a savoy often is crude and inappropriate and also lacks morals, a conscience, and a social filter.

"I heard that girl sleeps with a lot of football players"

"Yeah, she's a total savoy"

#slut #jersey chaser #rude #inappropriate #skinny

First of all ~ WTF?
Second ~ Now I've got to go with it for sure!

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